Studio Furniture Photography for ELivingFurniture.com.au

Furniture Product Photography & Lifestyle Images for Melbourne based Online Furniture Retailer.

We spent a day in the studio photographing a series of images for Australian online furniture seller eLIVINGFURNITURE. Pre production involved working with the client on sourcing props and working out logistics to deliver the furniture and props to our studio in West Melbourne for assembly.

On the day of photography we photographed 4 sofas on a white background in various angles. While that was happening sets were being put together in another part of the studio.

One of the lifestyle furniture sets we put together in our West Melbourne Studio.

Studio Wine Bottle Photography for label supplier UPM Raflatac

UPM Raflatac is a leading global supplier of pressure sensitive labels. IJ Productions were asked to photograph their new water proof wine label.

Autoflo Tapware Advertising & Product Photography

Studio Advertising Photography for Australian Tapware company AutoFlo

Pre Production & Concept for Photography

Autoflo reached out to us for Melbourne product photography services to capture their electronic taps collection, contributing to their rebranding initiative. These new images will be featured on their website and marketing materials.

With several taps to be photographed as products on white & a series of stylised images we had to carefully plan the two day studio photo shoot. 

Ivan sketched out a few ideas to help everyone involve visualise each image and once concepts had been approved we had to gather materials for the sets which included staining wooden panels and plinths.

Principle Photography in our West Melbourne Studio

Day 1 was spent photographing the taps on a white background, we photographed around 10 taps with 3 angles per products

Photographing water with studio flashes with fast enough flash duration takes a bit of work. By using some of the trusted Profoto B1 & D1's we had to work out the right amount of power to get the fastest flash duration - roughly 1/3000th of a second to get pin sharp water splashes. In the past we have photographed liquid with very fast flash duration for wine photography.

A few months after the shoot additional images were required for 2 new products. We looked at a new concept different from the original Photo shoot. A special concrete looking wall was built for us made from a textured wall paper and MDF. With our large inner Melbourne based photographic studio we have the ability to build photography sets.

Food Advertising Photography for Gundowring Ice Cream

Lifestyle Food Photography in our Melbourne Studio for Gundowring Ice Cream

We created a series of photographs for Gundowring Ice Cream, an Australian Ice cream specialist based in Country Victoria, to promote their range of flavours.
Working closely with One of Melbourne's top food stylist Katrina Cleary we created this photograph showcasing the new flavours and their ingredients.