When photographing a wine bottle, it’s all about getting the shot right in-camera. At IJ Productions, we make sure every wine bottle, like those from the esteemed Bobar Wines from the Yarra Valley, looks as refined on camera as it tastes in your glass. From lighting to reflections, we know how to accentuate the elegant curves and rich colors of a bottle without needing heavy post-production edits. We use soft lighting to avoid unwanted glare and reflections (because no one wants to see themselves in the bottle), making the label crisp and the glass shimmer. Our focus is to keep things as authentic as possible, ensuring the wine looks just as good in the image as it does in person.
Minimal retouching means we capture the bottle's natural beauty, which is important for brands like Bobar Wines that pride themselves on quality, craftsmanship and minimal intervention. Whether it’s a moody red or a light, sparkling white, our photography makes sure each bottle tells its own story, with no need for digital embellishments.
Think of it like capturing a candid moment—you want the wine to look as naturally stunning as it does when you're about to pour that first glass. We work closely with the bottle, the lighting, and the setting to deliver photos that have real "pour appeal." At IJ Productions, we don’t just take pictures; we bottle up the experience.
